Discount retailer B&M has removed a popular children’s toy from shelves at its UK stores after a “disgusted” mum complained about it.
The £23 Na Na Na Surprise doll – a collectable fashion doll aimed at young girls – was sold wrapped, meaning customers don’t know what it looks like until after it has been purchased.
And the mum, who bought the toy for her four-year-old daughter, has slammed the doll as “disgusting” after discovering it was dressed in lacy lingerie, thigh high boots and a fishnet bodysuit, the Manchester Evening News reports.
Following the complaint, B&M have said they will now be removing the doll from sale.
The mum, who did not wish to be named, bought the toy from B&M Bargains in Kirkcaldy, Scotland. She told The Scottish Sun: “It’s a surprise doll so you can’t see what it is when you purchase. There’s a selection and it’s just random the type of doll you get you get.
“They’re dressed differently, they’ve got different styles, if you like.”
She added: “But they come with clothes and underneath the clothes they’re wearing what I would say is inappropriate – a lace bra, fishnet tights, ready for a Saturday night.
“I was pretty disgusted. She was pretty oblivious to the under clothes.
“There’s a dress as well and a little jacket so she was just excited to put that on.
“But it’s just not something that you would take out in public anyway.”
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After complaining to the firm, she was offered an apology and a voucher as a gesture of goodwill.
She added: “I contacted B&M and I contacted what I thought was the manufacturer and both got back and said they were going to be looking into it.
A B&M spokesperson said: “We will be removing this product from our stores.
“We’d like to thank our customer for bringing this to our attention and are sorry for any offence that may have been caused.”