Factory at FarGo Village opened its doors this weekend bringing a selection of street food businesses under one roof.

Coventry has showcased its desire for this kind of cuisine by regularly selling out the Coventry Dining Club on its weekend-long visits which are often followed by extra dates to ensure demand is met.

The magic of the Factory at FarGo Village project is, there’s no need to wait for dates to be announced, as this is a permanent fixture off Far Gosford Street.

Within the creative quarter, a new covered area has been created with a terrace that was basking in the early June sunshine upon our arrival, while the rear of Dashing Blades barbershop has been stripped back and turned into a dining area with different food options located on the perimeter.

How it works

We booked online for its opening night on Friday, June 5 for a 4.45pm slot for a table for two using their easy-to-use website – there’s no payment upfront. Once you’ve provided your name or booking reference, you are shown to your seat where a QR code is available to scan to get your drinks order started, while a laminated card also talks you through the process of how to start ordering your food, which once more centres around a QR code.

While all the vendors have their menus and prices on display, it’s nothing that isn’t available on the app, so you really do not have to leave your seat to order and pay.

We were sat indoors near to a couple of the companies, so we could see the boards, but really all you need is the menu up on your phone. Once ordered and with payment completed, your food and drink is then brought to your table. It’s as simple as that.

What was on offer

So, open and serving during our visit were; Dough and Flow, The Paneer Wrap Street Food Company, Strip Club Street Food and The Grub Shed.

As I’ve experienced the quality burgers provided by Strip Club Street Food during my recent visit to Coventry Dining Club, I resisted the temptation to revisit their wonderful array of options and opted for something from Dough and Flow.

My order was a Duja pizza (San Marzano tomato, fior di latte mozzarella, parmesan, duja spicy sausage, pepperoni, and jalepeno drizzle. Served in a pizza box with little fanfare or thrills and costing £12, it had to impress with flavour and quality. It delivered with both, especially the beautifully soft dough that provided the perfect base for tomato and cheese elements smeared across the top.



The traditional option from The Paneer Wrap Street Food Company
The traditional option from The Paneer Wrap Street Food Company

Eating this with the wooden knife and fork provided was impossible, and with no napkins on the tables, this a messy affair but it’s a small price to pay for a delicious pizza which was filling and just so unique and superior to anything you can order from any major takeaway pizza chain.

My partner opted for the ‘traditional’ option from The Paneer Wrap Street Food Company, another business which has enjoyed success at Coventry Dining Club.

Visually this is a treat on the eyes with the tikka red coating around shiny cubes of paneer cheese with a heap of salad and a sauce of your choosing all wrapped up inside.

There are spicier options, so this was a ‘safe’ choice in terms of heat. The paneer cheese had a more enjoyable taste and texture to the many different times I’ve tried this at Indian restaurants through the years. Its savoury juices mixed well with the greenery and sauce, all wrapped up in a soft wrap that is supported by a paper wrap which makes it really easy to eat.

Finally, as a ‘sharer’ to have between the two of us, we selected the Mexican option from The Grub Shed, which specialises in loaded fries.



The Duja pizza from Dough and Flow
The Duja pizza from Dough and Flow

At first glance this appeared to be on the small side portion wise but once you tuck into those eye-catching toppings, it all starts to make sense. The zesty, vibrant green guacamole was a winner as was the chunky salsa and a thick, indulgent sour cream. Beneath the hat-trick of toppings are some thin, crispy, well-season fries. It was the perfect accompaniment to our mains but could be enjoyed as a main dish in its own right.

We also enjoyed a Purity Bunny Hop beer and a Strawberry Negroni brought to our tables in no time at all.

Overall experience

The evening sessions were fully booked so we were pretty much the only diners upon our arrival, but more came during the time we spent there. Our service was excellent, and there appeared to be a lot of staff on hand for what I was told would be a further 250 covers that evening.



The indoor dining area at Factory at FarGo Village
The indoor dining area at Factory at FarGo Village

There was a group of three female DJs setting the atmosphere at the far end of the dining area to where we were sat which helped create the bar vibe which I am sure will be hit during the summer months.

It’s uncomplicated in design, which includes the first-floor terrace which was a total suntrap when I took a brief walk upstairs. I can foresee a lot of boozy nights spent in that area during the next few months as we embrace regaining large chunks of our liberties.

And that’s what I liked about the experience of Factory at FarGo Village. It’s dining out, but not like you know it. There’s freedom of choice which excites, don’t taint it by reading up on who is serving food there – turn up and see what takes your fancy.

What I liked about it compared to the outdoor options I’ve previously mentioned is the lack of queuing outside vendors – which has also made that experience tough if you have arrived as a couple, with one of you sitting tight to keep your table! Factory at FarGo is just as suitable for couples as it is families, groups of friends, or colleagues.

Price wise it comes out about the same as a Coventry Dining Club, which is unsurprising given there’s a crossover of vendors, but without having to pay for the booking of a table on top.

But this isn’t a contest. Both are enjoyable offers that are bringing a new way of eating out to Coventry and breathing fresh life into FarGo Village, which also boasts a fine selection of eateries that aren’t directly linked with this new development.

Factory at Fargo Village can be followed on Instagram and Facebook.





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