Pubs across Coventry are launching a new and unusual dish in support of a charitable cause.
A green burger will be available to order at a number of venues in the city until the end of September in support of Macmillan Cancer Support.
The brightly coloured bite has been unveiled by Greene King and Hungry Horse as part of its partnership with the charity and features either a crispy chicken or grilled beef patty, topped with a layer of fajita seasoned mac ‘n’ cheese, lettuce, tomato, red onion and mayo, all sandwiched between two vibrant green burger buns, which have been ‘dyed’ with spinach to match the charity’s iconic green branding.
As well as feeling good while eating this meal, customers will also be doing good, as £1 for every burger sold will be donated to Macmillan.
Named the ‘Greene Warrior’, the special creation is available now in 600 pubs nationwide, including the Signal Box, Hungry Horse pub on Meto Lakha Close. It will be up for grabs until September 30, or while stocks last.
The Signal Box Hungry Horse pub will also be offering a limited-edition Mint-Millan Sundae, featuring two scoops of mint choc chip and one scoop of vanilla flavour ice cream with crushed chocolate mint balls, chocolate flavour sauce and topped with whipped cream. A donation for each one sold will also go to Macmillan.
Andy Wilson, managing director for destination food brands at Greene King, said: “It’s been a challenging year for Macmillan which is experiencing a fundraising crisis due to Covid-19, so we hope the launch of our new green burger will help provide our guests in Coventry with a fun way of helping to support the charity at a time of need.
“While it might look slightly unusual, the Greene Warrior is a delicious way to do your bit for a very important cause. We can’t wait to welcome our locals in to give it a try – your friends will be green with envy!”
The launch of the boldly coloured dish comes during a challenging year for Macmillan, which has reported significant losses in donations due to the Covid-19 pandemic. The charity anticipates a loss of 35-50% of its fundraising revenue this year which it uses to deliver vital services to people living with cancer and to people working in the NHS.
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Since partnering with Macmillan in 2014, Greene King team members and guests have raised over £7million for the charity, with its annual ‘Macmillan May’ initiative, which was postponed until September due to Covid-19, previously expected to raise around £1million in donations.
Pub teams in Coventry will be supporting the fundraising efforts throughout September with a number of activities in line with its PUBSAFE guidelines, from Macmillan coffee mornings, to virtual fun runs and pub quizzes.
Rachel Gascoigne, senior partnerships manager at Macmillan Cancer Support, said: “Our partnership with Greene King is so successful and our sincere thanks go to their customers and team members.
“We are almost entirely reliant on the generosity of our partners and the public and are grateful to Signal Box for their kind donation on every Greene Warrior burger and Mint-Millan dessert purchased in September.”