Tommy Hilfiger, Reiss, Kurt Geiger, Guess, Calvin Klein and Ted Baker are among the top names heading to a Midlands designer outlet.

Dubbed ‘the Bicester Village’ of the region, the new shopping venue in Cannock, Staffordshire has also attracted Adidas and kitchen favourite, Le Creuset.

The first food and drink outlets named for the new shopping experience are Starbucks and Wagamama.

All ten named brands are now beginning a recruitment process ahead of a planned opening early next year reports BirminghamLive.

In total the £160m outlet is expected to create around 1,000 new jobs and will offer shoppers massive savings on designer products.

More brands will be announced as the centre gears up for opening.

Work at the site is nearing completion, with internal fit outs now under way. Outside, the 1,400-space car park is now finished and work to create a children’s play area is also progressing.

Mike Thomas, centre manager for McArthurGlen Designer Outlet West Midlands, said: “It will deliver one of the UK’s finest retail destinations, with the very best mix of high street, premium, designer and international brands, each of them a well-known and much-loved household name.

“We’re also creating 1,000 retail jobs for the local community, so we’re delighted to be announcing this first set of brands both for our future visitors and those excited about working at the centre.”

Coun George Adamson, leader of Cannock Chase Council, added: “It is very exciting to hear the first set of brands at McArthurGlen Designer Outlet West Midlands and I hope our local residents are pleased too.

“It makes it very real now that this will be opening early next year. It is going to be the making of our district as well as bringing much needed jobs for the local community.”

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