Plans to build a new 150-room hotel at Coventry’s Ricoh Arena have taken a huge step forward with plans given the green light.

Earlier this year, plans to build the new hotel on the site of the stadium’s Car Park C were submitted to Coventry City Council.

And yesterday (October 16), those plans were approved by planning officers, giving the £15 million project the go-ahead.

It means that work to build the Hampton by Hilton hotel on the land can now start.

The hotel plans have been in the pipeline for quite some time, and though completion in time for Coventry’s year as City of Culture appears all but impossible, it will add much-needed extra hotel capacity in the city.

In March, artist impressions of the hotel were shown for the first time, showing Hampton by Hilton to be the operator.

The images offered a glimpse into what bedrooms, lounge areas and the building itself could look like.

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What do plans show?

The planning application, submitted by by WPS Trading Ltd, a firm owned by Wasps owner Derek Richardson, even gives a little more detail about things such as the types of room that would be on offer. These include:

  • King Guestroom (king size bed)
  • Queen Family Guestroom (double bed & sofa bed)
  • Superking Flex Guestroom (two single beds which can join to form a superking size bed)
  • Twin Guestroom (two large single beds)
  • Accessible (typically a king guestroom with accessible layout and fixtures, interconnecting with another room for a caregiver if required.)

How the bedrooms could look

It goes on to say that “Hampton by Hilton now promotes a vibrant, contemporary design both internally and externally.

“Three different guestroom configurations allow flexibility for guests, while compact food and beverage facilities deliver a generous breakfast, casual dining throughout the day and evening and a bar/ lounge area.”

What was said about the plans?

When plans were first shown, at MIPIM, the world’s largest commercial development and investment show, Stuart Cain, chief executive (venue) at Wasps Group, said: “This is an exciting project which will greatly benefit not only Wasps Group but the city as a whole.

“The new hotel has the potential to create more than 30 new jobs in the hospitality sector and will bring in around £3.5 million per year to the local economy.

“It will also support Wasps Group’s ambitious commercial plans. We have some of the finest conference facilities in the Midlands. Unfortunately, a shortage of bedroom stock at Ricoh Arena means that we are not always able to reach our full potential by accommodating people on site.

“The new hotel will make us an even more attractive venue for organisers that are looking to stage large events over more than one day, and we estimate that it will boost revenue by as much as £1 million per year.”

How the hotel outside the Ricoh could look
How the hotel outside the Ricoh could look

Following the planning green light, WPS Trading Ltd have until October 16, 2023 to commence with the project.

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