Published Wednesday, 16 September 2020

Regional adoption ages ave joined forces to launch a nationwide recruitment campaign to raise awareness of adoption.

Adoption poster

Adoption Central England is one of the Regional Adoption Agencies across the country, supported by the Department for Education (DfE), who have joined forces to launch the campaign.

Adoption Central England covers the areas of Warwickshire, Coventry, Solihull, Worcestershire and Herefordshire. Across the region there are 130 children with an adoption plan.

The #YouCanAdopt campaign offers clear information about who is eligible to adopt and the adoption process involved.

Some of the biggest misconceptions around eligibility are that single people, older people, and those who are LGBTQ+ are not allowed to adopt, which is not the case.

Earlier this year, a new report revealed that over four in ten (45%) adults in the UK have considered adoption or would consider adoption in future1. But, despite this, over six in 10 (62%) adults do not feel they know much about the adoption process1 and this lack of knowledge may contribute to many people not taking the important first step  –  this new campaign therefore aims to increase the number of people taking the first steps towards adopting a child1.

The #YouCanAdopt campaign also aims to target potential parents from Black, Asian and Minority Ethnic backgrounds, as these children wait longer for adoptive parents. The campaign also aims to encourage potential adoptive parents to consider adopting older children, sibling groups and those with more complex health needs or disabilities

Brenda Vincent, Lead Manager for Adoption Central England said: “The key message of this new campaign is ‘you can adopt’ and we want anyone who is thinking about adoption to get in touch. The future of many children depends on adults exploring adoption and taking the first step towards becoming an adoptive parent. We need to address misunderstandings and outdated views to ensure that nobody is discouraged from taking the first important step towards adopting a child.”

Cllr Pat Seaman, Cabinet Member for Children’s Services at Coventry City Council, said: “I want to thank all of our current adopters for making the incredible decision to bring a child into your family and for giving them the love and support that all children deserve.

“If you are considering adopting the message is clear, ‘You Can Adopt’. It would be heartbreaking if someone felt they couldn’t take that first step on such a life-changing journey because they mistakenly thought they weren’t allowed to adopt.

“Please take the time to talk to ACE who can reassure you that preconceived ideas of who can and can’t adopt simply don’t exist. This is such a difficult time for so many children, and if you are even considering becoming an adoptive family and giving a child your love, then I thank you and urge you to find out more.”

The #YouCanAdopt campaign features a new film which includes familiar faces such as singer Sinitta and TV vocal coaches Carrie and David Grant alongside adoptive families. The film dispels some of the key misconceptions about adoption using a recurrent theme – you can adopt. A podcast series is also being released, featuring famous voices such as Anna Richardson, Sinitta, Harry Derbidge and Annie Price, who talk to families about the adoption process and the journey they took to adopt their children.

If you’re interested in adoption or finding out more, visit ACE at or call 0300 369 0556.

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