A Primark outfit costing just £20 has grabbed the attention of the chains fashion fans.
The outfit may feel like a bit of a tease, posted on the retailer’s Instagram page while stores remain closed because of the latest national lockdown.
But, stuck at home, what else do shoppers have to do but dream?
A recent post by the retailer has caught the eyes of shoppers who say they really want to buy it after lockdown describing it as ‘cute’ and ‘beautiful reports BirminghamLive.
When it re-opened in early December, shoppers queued up outside to get in to get a fashion fix at the end of the second National lockdown.
Based on the reaction to Primark’s blue hoodie post, similar scenes could play out when shops are allowed to re-open again.
The blue hoodie, joggers and pumps were posted a day ago with almost 100,000 likes and tons of comments from people who said they love what they see.
One person said: “how cute” while another person said: “I think I need this”
A third person added: “I’m in love with the joggers!”
While a fourth person chimed in and added: “omg what? I need this!! Shame they’re shut”.
Primark revealed it would lose an additional £220million due to the new restrictions of the lockdown.
The owner AB Foods said it expected to lose £650million in sales in the year to September, up from the £430 million it had announced on December 4.
However, it has been reported that Next has been benefiting from the online sales during lockdown.
Russ Mould, investment director at AJ Bell, said: “Next’s shares are up strongly after the company’s fourth profit forecast upgrade for its fiscal year, as a reflection of good cost control, lower product returns and above all stronger-than-expected sales, thanks to its strong online offering.
“AB Foods’ Primark fast fashion business lacks a digital presence and as such the retailer will take a much bigger hit from lockdowns in the UK and its core overseas markets.”
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