Jaguar Land Rover has opened the doors of a new dealership that really is like no other.
Billed as the Coventry car maker’s first ‘Statement Site’ in the UK the new outlet is in South West London.
It is only the second site of its kind globally and has been created in partnership with the Guy Salmon car dealership.
Jaguar Land Rover Thames Ditton has evolved and expanded over its 70-year lifespan and now the multi-million pound site in Sunbury-upon-Thames is where the company will reside as Guy Salmon South West London.
A purpose-built, state-of-the-art facility, the new Statement Site sits on the border of Surrey and Greater London offering a convenient location inside the M25.
It is close to well-known landmarks such as Hampton Court Palace, Twickenham Stadium and just a few miles from London Heathrow airport.
The finished facility represents a huge investment and was two years in the making.
It stands five floors high and spreads over a huge 17,000 sq m footprint with over 400 parking spaces.
Previously Guy Salmon South West London employed 145 staff across its sites but the construction and opening of its new premises has created many more job opportunities in the area.
The new dealership concept aims to transform the customer experience and Jaguar Land Rover says it will be like no other in the UK.
Housing the complete portfolio of Jaguar’s and Land Rover’s vehicles, products and services, the showroom accommodates more than 130 new and used vehicles, a display of Classic Jaguars and Land Rovers, a Special Vehicle Operations centre with a bespoke commissioning suite and exclusive ‘SVO’ lounge.
It features family lounges, quiet zones and cafés with WiFi available too.
The centrepiece is a living wall that stands at 60 square metres, giving customers a glimpse of Jaguar Land Rover’s commitment to its ‘Destination Zero’ strategy for a cleaner, safer and sustainable future.
The building has been designed and built to create an ultra-efficient environment and excellent insulation, waste water recycling and extensive EV charging points are key features.
Located on the second floor is a bodyshop, 26 ramps, two dedicated MOT test lanes and a cosmetic repair area.
A fully covered, three-lane drive-in reception area provides customers with a valet-style service for quick and convenient delivery or collection of their vehicle for service.
Steve Gough and Rob Frewer are the Jaguar Land Rover franchise directors for Sytner Group who have worked with Jaguar Land Rover on the new Statement Site.
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They said: “This is an exciting day for us all. Guy Salmon Jaguar Land Rover provides a premium service and this site encapsulates everything that premium should be; beautiful design and state-of-the-art technology.
“We are delighted to be at the forefront of the Jaguar Land Rover customer retailer experience in the UK and we look forward to welcoming our first customers.”
Rawdon Glover, Jaguar Land Rover UK managing director, said: “The new Jaguar Land Rover Statement Site represents a significant addition to our UK retailer network.
“With our partners at Guy Salmon we are offering a new experience for customers and have created an outstanding retail environment that uses beautiful design and the latest technology to reduce environmental impact and provide the local community with jobs and services.
“We know there is continued demand for showroom experiences, proven by the footfall we’ve experienced nationally since lockdown easing, and with Guy Salmon South West London we have created an environment that is convenient to get to, a joy to be in and delivers excellent services and products for our customers, our hope is that they return to us time and time again.”