Hopeful shoppers appear to have been duped by a Twitter account claiming Woolworths was making a return to the high street.
More than a decade since its demise Woolies has become a nostalgia-fest for those who remember its wide range of stock and particularly the pic n mix section.
So a suggestion of its return on social media was seized on by excited shoppers reports BirminghamLive.
Woolies has a string of branches across Coventry and Warwickshire before it collapsed in 2008.
A Twitter account set up under the name Woolworths UK shared the exciting development of the favourite’s return.
But now, with a website not working and without a verified blue tick on social media, customers feel they have been let down.
“I think the Woolworths thing is a hoax… as if 2020 couldn’t get any crueller,” one wrote.
@UKWoolworths had teased the news yesterday, saying: “Since we’re kinda trending on the Twitter world, we have decided to push our 2021 announcement forward! Some exciting news later today, see you then.”
It then added: “Here to save 2020! Woolworths is coming back to your high street, as a physical store! A couple of legal things to get sorted, but we’re full steam ahead at Woolworths HQ.”
When questioned as to why the website was not working, the Twitter account replied: “We’re having some IT issues due to a huge rise in activity. We’re working with our provider to fix this. Very’s website is not affected as we are two desperate companies.”
The tweet has not gone down well with Twitter users though, with one saying: “So Woolworths coming back is a potential hoax? Course it is. What else do I expect from 2020.”
“Definitely a hoax,” a second feared.
“I mean I assume everyone realises this Woolworth’s coming back thing is hoax right?” another asked.
But another replied: “Y’know the Woolworths thing that might be a hoax? If we all wear I Believe badges like in Miracle on 34th Street it MIGHT ACTUALLY HAPPEN.”
Founded in 1909, its 807 stores closed between December 2008 and January 2009, resulting in 27,000 job losses.