Traders in Coventry city centre are welcoming shoppers back through their doors for the first time in a month today.
The national lockdown imposed last month has ended and the city, along with the rest of Warwickshire, Solihull and large parts of the West Midlands, begins life in Tier 3 restrictions today.
For those outlets allowed to re-open, today marks the start of their efforts to make up lost ground in the pre-Christmas rush.
But whether shoppers will travel into the city, or will remain at home using online retailers instead, remains to be seen.
The next few weeks could prove to be make or break for businesses who have suffered massive downturns in trade because of the Covid-19 pandemic and enforced closures.
While retail outlets are now able to open, many hospitality venues, pubs and restaurants, must remain closed unless offering a takeaway or delivery service.
That could have a knock-on effect on footfall in the city centre today and until December 16 when the current Tier will be reviewed by the government.
We will be reporting live from Coventry centre this morning to see how the city begins life under Tier 3 restrictions.
You can follow updates from our Community Reporter Naomi de Souza below.